Experience that shaped the product
Product decisions shaped by the work, not a software category
Thorbis is designed around the uncomfortable parts of running a service company: coordination, trust, cash flow, adoption, and data that has to stay clean.
Built for the truck and the office
The same workflow has to make sense to the dispatcher, the technician, and the owner looking at the numbers later.
Transparent pricing matters
Service businesses should be able to budget software without surprise modules, seat traps, or hidden implementation complexity.
Your data should stay useful
Customer history, jobs, equipment, invoices, and communication records should become an operating asset, not another export problem.
AI should do real shop work
Automation should chase follow-ups, surface risks, and reduce admin drag instead of becoming a demo trick.
The founder story maps directly to product choices
The value of trade-built software is not biography. It is knowing which small failures compound inside a service company.
The schedule is where trust breaks first
Missed windows, vague notes, and weak dispatch context become customer problems before they become software problems.
Cash flow depends on the field handoff
If the technician cannot document the work cleanly, the office cannot invoice quickly or collect confidently.
Adoption is an operations problem
Software only sticks when the workflow makes sense to the owner, the office, and the person doing the work.
Data should not die after the job
Equipment, customer history, photos, signatures, payments, and messages should make the next visit easier.
What the field experience became inside Thorbis
Each product area exists because a real operating constraint needs a durable workflow, not another spreadsheet.
Move from founder story to product proof.
How the operating story shows up in the product
Field-service pressure shaped every tradeoff: run the work, feel the bottleneck, build the system that removes it — then price it so any shop can grow into it.
Operator to product
- Ran the work
- Felt the bottleneck
- Built the system
Proof points
- $299/month + usage at cost
- Field-first workflows
- Owner visibility
Building principles
- Respect the field
- Remove hidden cost
- Keep owners close
Product philosophy
- Mobile-first work
- Transparent packaging
- Workflow-level proof